Bundle examples

Choosing the Right Campaign Type Matters

Running promotions isn’t just about offering discounts — it’s about using the right strategy at the right time to influence how customers shop. Each campaign type in Adoric is designed with a specific goal in mind, whether that’s increasing average order value, moving excess inventory, or encouraging product discovery.

Choosing the correct campaign ensures that:
Your offers align with customer behavior
You maximize the impact of every promotion
You avoid unnecessary discounting while still driving conversions

Understanding when and why to use each campaign type helps you turn more visitors into buyers — and more buyers into repeat customers. Below is a breakdown of the main campaign types available in Adoric and how to choose the one that fits your goal.

Here are 6 types of campaigns you can find in the Adoric Bundle:

1. Quantity Breaks

A tiered discount that gives customers a bigger discount when they buy more of the same item.

When to use:
To encourage customers to buy more of the same item by offering tiered discounts (e.g., Buy 2 → 10% off, Buy 4 → 20% off).
Ideal for consumables, accessories, or products that customers often buy in multiples.
Why use it:
Boosts average order value (AOV)
Helps clear inventory
Appeals to value-seeking shoppers

2. Product Bundle

A fixed set of products sold together at a discounted price

When to use:
When you want to group complementary products together and offer them at a combined discount (e.g., Laptop + Case + Mouse).
Suitable for curated packages or upsell kits.
Why use it:
Increases units per transaction
Introduces customers to new or related items
Creates a sense of value and convenience

3. Frequently Bought Together

A smart suggestion that displays related products customers often buy with the one they're viewing.

When to use:
To suggest relevant add-ons based on customer behavior or logical product pairings (e.g., Phone + Screen Protector + Charger).
Works well on product pages just below the main item.
Why use it:
Boosts order value with minimal discounting
Mimics proven Amazon-style cross-sells
Enhances the shopping experience through smart suggestions

4. Buy X Get Y (BOGO)

A promotional campaign where buying a certain quantity unlocks a free or discounted item

When to use:
To run promotional campaigns like Buy One Get One Free or Buy 2 Get 1 at 50% off.
Ideal during flash sales, product launches, or clearance events.
Why use it:
Drives urgency and conversions
Moves inventory quickly
Attracts deal-focused shoppers

5. Add-ons

An offer to add low-cost or complementary items

When to use:
To offer small complementary items or services (e.g., warranty, personalization, or accessories) as extras during the shopping journey.
Often shown before checkout or on the cart page.
Why use it:
Improves average order value
Increases customization options
Provides a smooth upselling experience

6. Mix and Match (Coming Soon)

A flexible bundle that lets customers choose their own combination from a group of products

When to use:
Will be ideal when you want to let customers choose any combination of products from a group to qualify for a deal (e.g., Pick any 3 for $50).
Great for clothing, bundles of snacks, or customizable packs.
Why use it:
Offers flexibility and choice to customers
Encourages bulk buying
Creates a personalized shopping experience

Updated on: 28/05/2025