Bundle examples

Choosing the Right Campaign Type Matters

Running promotions isn’t just about offering discounts — it’s about using the right strategy at the right time to influence how customers shop. Each campaign type in Adoric is designed with a specific goal in mind, whether that’s increasing average order value, moving excess inventory, or encouraging product discovery.

Choosing the correct campaign ensures that:

• Your offers align with customer behavior
• You maximize the impact of every promotion
• You avoid unnecessary discounting while still driving conversions

Understanding when and why to use each campaign type helps you turn more visitors into buyers — and more buyers into repeat customers. Below is a breakdown of the main campaign types available in Adoric and how to choose the one that fits your goal.

Here are 6 types of campaigns you can find in the Adoric Bundle:

1. Quantity Breaks

A tiered discount that gives customers a bigger discount when they buy more of the same item.

When to use:

• To encourage customers to buy more of the same item by offering tiered discounts (e.g., Buy 2 → 10% off, Buy 4 → 20% off).
• Ideal for consumables, accessories, or products that customers often buy in multiples.
  Why use it:
• Boosts average order value (AOV)
• Helps clear inventory
• Appeals to value-seeking shoppers

2. Product Bundle

A fixed set of products sold together at a discounted price

When to use:

• When you want to group complementary products together and offer them at a combined discount (e.g., Laptop + Case + Mouse).
• Suitable for curated packages or upsell kits.
  Why use it:
• Increases units per transaction
• Introduces customers to new or related items
• Creates a sense of value and convenience

3. Frequently Bought Together

A smart suggestion that displays related products customers often buy with the one they're viewing.

When to use:

• To suggest relevant add-ons based on customer behavior or logical product pairings (e.g., Phone + Screen Protector + Charger).
• Works well on product pages just below the main item.
  Why use it:
• Boosts order value with minimal discounting
• Mimics proven Amazon-style cross-sells
• Enhances the shopping experience through smart suggestions

4. Buy X Get Y (BOGO)

A promotional campaign where buying a certain quantity unlocks a free or discounted item

When to use:

• To run promotional campaigns like Buy One Get One Free or Buy 2 Get 1 at 50% off.
• Ideal during flash sales, product launches, or clearance events.
  Why use it:
• Drives urgency and conversions
• Moves inventory quickly
• Attracts deal-focused shoppers

5. Add-ons

An offer to add low-cost or complementary items

When to use:

• To offer small complementary items or services (e.g., warranty, personalization, or accessories) as extras during the shopping journey.
• Often shown before checkout or on the cart page.
  Why use it:
• Improves average order value
• Increases customization options
• Provides a smooth upselling experience

6. Mix and Match (Coming Soon)

A flexible bundle that lets customers choose their own combination from a group of products

When to use:

• Will be ideal when you want to let customers choose any combination of products from a group to qualify for a deal (e.g., Pick any 3 for $50).
• Great for clothing, bundles of snacks, or customizable packs.
  Why use it:
• Offers flexibility and choice to customers
• Encourages bulk buying
• Creates a personalized shopping experience

Updated on: 28/05/2025