> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.adoric.com/sitemap.xml
> Use this file to discover available pages before exploring further.
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# Bundle examples

### Choosing the Right Campaign Type Matters

Running promotions isn’t just about offering discounts — it’s about using the **right strategy at the right time** to influence how customers shop. Each campaign type in Adoric is designed with a specific goal in mind, whether that’s increasing average order value, moving excess inventory, or encouraging product discovery.

Choosing the correct campaign ensures that:
* Your offers **align with customer behavior**
* You **maximize the impact** of every promotion
* You avoid unnecessary discounting while still driving conversions

Understanding when and why to use each campaign type helps you **turn more visitors into buyers** — and more buyers into repeat customers. Below is a breakdown of the main campaign types available in Adoric and how to choose the one that fits your goal.

Here are 6 types of campaigns you can find in the Adoric Bundle:

###### 1. Quantity Breaks
A tiered discount that gives customers a bigger discount when they buy more of the same item.

**When to use:**
* To encourage customers to **buy more of the same item** by offering tiered discounts (e.g., Buy 2 → 10% off, Buy 4 → 20% off).
* Ideal for consumables, accessories, or products that customers often buy in multiples.
**Why use it:**
* Boosts average order value (AOV)
* Helps clear inventory
* Appeals to value-seeking shoppers

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/cleanshot-2025-05-28-at-162526_19sq0xi.png =400x400)


###### 2. Product Bundle
A fixed set of products sold together at a discounted price

**When to use:**
* When you want to **group complementary products** together and offer them at a combined discount (e.g., Laptop + Case + Mouse).
* Suitable for curated packages or upsell kits.
**Why use it:**
* Increases units per transaction
* Introduces customers to new or related items
* Creates a sense of value and convenience

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/cleanshot-2025-05-28-at-162601_1ws3qoz.png =400x373)


###### 3. Frequently Bought Together
A smart suggestion that displays related products customers often buy with the one they're viewing.

**When to use:**
* To **suggest relevant add-ons** based on customer behavior or logical product pairings (e.g., Phone + Screen Protector + Charger).
* Works well on product pages just below the main item.
**Why use it:**
* Boosts order value with minimal discounting
* Mimics proven Amazon-style cross-sells
* Enhances the shopping experience through smart suggestions

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/cleanshot-2025-05-28-at-162626_1928k6r.png)


###### 4. Buy X Get Y (BOGO)
A promotional campaign where buying a certain quantity unlocks a free or discounted item

**When to use:**
* To run **promotional campaigns** like Buy One Get One Free or Buy 2 Get 1 at 50% off.
* Ideal during flash sales, product launches, or clearance events.
**Why use it:**
* Drives urgency and conversions
* Moves inventory quickly
* Attracts deal-focused shoppers

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/cleanshot-2025-05-28-at-162650_u7yhfo.png =400x443)


###### 5. Add-ons
An offer to add low-cost or complementary items

**When to use:**
* To offer **small complementary items or services** (e.g., warranty, personalization, or accessories) as extras during the shopping journey.
* Often shown before checkout or on the cart page.
**Why use it:**
* Improves average order value
* Increases customization options
* Provides a smooth upselling experience

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/cleanshot-2025-05-28-at-163040_1vlywtw.png =400x363)


###### 6. Mix and Match (Coming Soon)
A flexible bundle that lets customers choose their own combination from a group of products

**When to use:**
* Will be ideal when you want to **let customers choose any combination of products** from a group to qualify for a deal (e.g., Pick any 3 for $50).
* Great for clothing, bundles of snacks, or customizable packs.
**Why use it:**
* Offers flexibility and choice to customers
* Encourages bulk buying
* Creates a personalized shopping experience