Choosing The Correct Bogo Strategy

How to Choose the Right Strategy for Buy One Get One (BOGO)

When planning a BOGO offer, selecting the right type of promotion can be crucial to achieving your sales and marketing goals. There are two main options:

Buy X, Get Y with a Discount

Buy X, Get Y for Free

is key

1. Buy X, Get Y with a Discount

What It Is: In this offer, the customer purchases a specified quantity and receives a discount on the additional product (Y). For example, "Buy 2, Get The 3rd at 50% off."

2. Buy X, Get Y for Free

What It Is: In this strategy, customers receive an additional product (Y) for free after purchasing a specified quantity (X). For example, "Buy 1, Get 1 Free."

Both strategies can be powerful, but aligning your choice with your goals is key. Consider the product margins, customer preferences, and business objectives to decide which BOGO strategy will work best for you. Whether you choose a discount or a free product, ensure your promotion is clear, enticing, and aligned with your broader marketing plan.

Updated on: 01/04/2025