Create Buy X Get Y (BOGO) Strategy Campaign
You have 2 types of Buy X get Y bundle
Example: Buy 2 → Get 1 at 50% off
Why & When to Use:
Use this when you want to encourage volume purchases while still maintaining partial revenue on the free item. It’s ideal for:
Higher-value or premium products, where giving them away completely may cut too much into profit
Creating the feel of a deal without giving 100% off
Promotions where you want to incentivize an upsell without a full giveaway
Example: Buy 2 → Get 1 Free
Why & When to Use:
Use this when you want to create a high-impact offer that feels irresistible to customers. Ideal for:
Low-cost or high-margin products
Inventory clearance
First-time buyer incentives or time-limited campaigns where urgency and perceived value matter
Buy X Get Y for Discount
Example: Buy 2 → Get 1 at 50% off
Why & When to Use:
Use this when you want to encourage volume purchases while still maintaining partial revenue on the free item. It’s ideal for:
Higher-value or premium products, where giving them away completely may cut too much into profit
Creating the feel of a deal without giving 100% off
Promotions where you want to incentivize an upsell without a full giveaway
Buy X Get Y for Free
Example: Buy 2 → Get 1 Free
Why & When to Use:
Use this when you want to create a high-impact offer that feels irresistible to customers. Ideal for:
Low-cost or high-margin products
Inventory clearance
First-time buyer incentives or time-limited campaigns where urgency and perceived value matter
Updated on: 23/05/2025
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