Create Frequently Bought Together Strategy Campaign

Types of Frequently Bought Together Campaigns

When creating a campaign, you’ll choose from the following campaign types:

1. Product with Discount

Why & When to Use:
Use this when your goal is to incentivize extra purchases by offering a clear deal. Discounts are highly effective at increasing conversion rates and average order value, especially when the add-on products are relevant but not essential.

2. Product with Free Shipping

Why & When to Use:
Ideal when you want to remove a common barrier to purchase—shipping cost—without reducing the product price itself. This is especially effective in regions with expensive delivery fees or when trying to nudge customers over a free shipping threshold.

3. Product without Discount

Why & When to Use:
Perfect for maintaining brand or product value, especially for premium items or bestsellers that don’t go on sale. It’s also useful when the perceived convenience of bundling is the selling point—rather than price.

Updated on: 23/05/2025