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# Create Frequently Bought Together Strategy Campaign


### Types of Frequently Bought Together Campaigns
When creating a campaign, you’ll choose from the following campaign types:

### 1. **Product with Discount** ****

**Why & When to Use:**  
Use this when your goal is to **incentivize extra purchases** by offering a clear deal. Discounts are highly effective at **increasing conversion rates** and **average order value**, especially when the add-on products are relevant but not essential.

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/product-w-discount_bzn6su.png =400x456)
### 2. **Product with Free Shipping**

**Why & When to Use:**  
Ideal when you want to **remove a common barrier** to purchase—shipping cost—without reducing the product price itself. This is especially effective in regions with **expensive delivery fees** or when trying to **nudge customers over a free shipping threshold**.

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/product-w-free-ship_siknd.png =400x522)
### 3. **Product without Discount**

**Why & When to Use:**  
Perfect for maintaining **brand or product value**, especially for **premium items** or bestsellers that don’t go on sale. It’s also useful when the **perceived convenience** of bundling is the selling point—rather than price.

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/product-without-discount_4bkao2.png =400xauto)