Create Product Add-ons Strategy Campaign

Types of Add-on Campaigns

When creating a campaign, you’ll choose from the following campaign types:

1. Product with Discount

Why & When to Use:
This is the most direct way to encourage customers to add more items to their cart. Discounts create a strong sense of value and urgency, making it easier for customers to justify extra purchases.

2. Product with Free Shipping

Why & When to Use:
Great for overcoming one of the biggest cart killers—**shipping costs**. By offering free shipping on bundled items, you remove friction and make the offer feel even more valuable.

3. Product with Free Gift

Why & When to Use:
Perfect for boosting perceived value and making the shopping experience feel like a bonus. This type of campaign builds brand goodwill and encourages loyalty—customers feel like they're getting more than they paid for.

4. Product without Discount

Why & When to Use:
Use this when you want to maintain product value or keep your premium pricing strategy intact. This works well when products are naturally complementary and the value lies in convenience, not price.

Updated on: 23/05/2025