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# Create Product Add-ons Strategy Campaign


### Types of Add-on Campaigns
When creating a campaign, you’ll choose from the following campaign types:

### 1. **Product with Discount**
**Why & When to Use:**  
This is the most direct way to encourage customers to **add more items to their cart**. Discounts create a strong **sense of value and urgency**, making it easier for customers to justify extra purchases.

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/product-w-disocunt_1tztvdh.png =400xauto)
### 2. **Product with Free Shipping**
**Why & When to Use:**  
Great for overcoming one of the biggest cart killers—**shipping costs**. By offering free shipping on bundled items, you remove friction and make the offer feel even more valuable.

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/cleanshot-2025-05-23-at-151139_15j4rdi.png =400x358)

### 3. **Product with Free Gift**
**Why & When to Use:**  
Perfect for boosting **perceived value** and making the shopping experience feel like a bonus. This type of campaign builds **brand goodwill** and encourages loyalty—customers feel like they're getting more than they paid for.

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/cleanshot-2025-05-23-at-151202_14v49dx.png =400x369)
### 4. **Product without Discount**
**Why & When to Use:**  
Use this when you want to **maintain product value** or keep your **premium pricing strategy** intact. This works well when products are naturally complementary and the value lies in **convenience**, not price.

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/cleanshot-2025-05-23-at-151219_1nramwy.png =400x372)