Create Product Bundle Strategy Campaign

Types of Product Bundle Campaigns

When creating a campaign, you’ll choose from the following bundle types:

1. Classic Bundle

Combine multiple products into a discounted bundle

Why & When to Use:
Use this when your goal is to increase average order value by grouping related products. Perfect for complementary items (e.g., shirt + pants, shampoo + conditioner) where buying them together makes sense. It’s a straightforward and versatile bundle option for most stores.

2. Bundle with Free Shipping

Offer free shipping when the bundle is purchased

Why & When to Use:
Great for reducing cart abandonment and driving conversion, especially in regions where shipping costs are a big barrier. Use it to encourage customers to reach a minimum spend threshold. Ideal for bundles that are close to your free shipping target or when promoting seasonal or sitewide events.

3. Bundle with Free Gift

Include a bonus product at no extra cost when the bundle is bought

Why & When to Use:
Best for increasing perceived value and encouraging impulse purchases. Use this for special occasions (e.g., holidays, product launches) or when you want to build brand loyalty by surprising customers with a little extra. Great for introducing new products or clearing low-cost inventory.

4. Bundle with Add-ons

Let customers add optional items at a discounted price

Why & When to Use:
Ideal for upselling and giving customers more control over their purchase. Use this when you have accessories or enhancements that pair well with your core product (e.g., phone + case, camera + memory card). It’s great for increasing cart size without overwhelming the buyer.

Updated on: 23/05/2025