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# Create Product Bundle Strategy Campaign


### Types of Product Bundle Campaigns
When creating a campaign, you’ll choose from the following bundle types:

### 1. **Classic Bundle**
Combine multiple products into a discounted bundle

**Why & When to Use:**  
Use this when your goal is to **increase average order value** by grouping related products. Perfect for **complementary items** (e.g., shirt + pants, shampoo + conditioner) where buying them together makes sense. It’s a straightforward and versatile bundle option for most stores.

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/cleanshot-2025-05-22-at-144556_8mfyne.png =400x318)

### 2. **Bundle with Free Shipping**
Offer free shipping when the bundle is purchased

**Why & When to Use:**  
Great for reducing **cart abandonment** and driving conversion, especially in regions where shipping costs are a big barrier. Use it to encourage customers to reach a **minimum spend threshold**. Ideal for bundles that are close to your free shipping target or when promoting **seasonal or sitewide events**.

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/bundle-w-freeshipping_1e79uvi.png =400x323)

### 3. **Bundle with Free Gift**
Include a bonus product at no extra cost when the bundle is bought

**Why & When to Use:**  
Best for increasing perceived value and encouraging impulse purchases. Use this for **special occasions** (e.g., holidays, product launches) or when you want to **build brand loyalty** by surprising customers with a little extra. Great for introducing **new products** or clearing low-cost inventory.

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/bundle-w-gree-gift_m2rkw1.png =400x420)

### 4. **Bundle with Add-ons**
Let customers add optional items at a discounted price

**Why & When to Use:**  
Ideal for **upselling** and giving customers more control over their purchase. Use this when you have accessories or enhancements that **pair well** with your core product (e.g., phone + case, camera + memory card). It’s great for increasing cart size **without overwhelming the buyer**.

![](https://storage.crisp.chat/users/helpdesk/website/-/7/d/6/7/7d6794400faa1000/bundle-add-on_1p3bsum.png =400xauto)