How bundles can help my store?
Bundles can significantly help your Shopify store by increasing average order value (AOV), boosting conversion rates, and enhancing the shopping experience. Here's how:
When customers buy multiple products together at a discounted rate or as a package, they're likely to spend more than they would on a single item.
Example:
Sell a shampoo + conditioner bundle for $25 instead of $30 separately.
Bundled offers create a sense of value and urgency. Customers are more inclined to complete the purchase when they feel they're getting a deal.
Bundles help you cross-sell or upsell by grouping complementary items, increasing exposure to your catalog.
For customers who are unsure of what to buy, curated bundles remove friction by offering ready-to-buy combinations.
Discounted bundles suggest a better deal compared to buying items separately, appealing to price-sensitive shoppers.
Bundle slower-moving items with popular ones to clear out stock without devaluing individual products.
Bundling consumables (like skincare or food) can help you create repeat habits, especially when paired with subscriptions or timed discounts.
Increase Average Order Value (AOV)
When customers buy multiple products together at a discounted rate or as a package, they're likely to spend more than they would on a single item.
Example:
Sell a shampoo + conditioner bundle for $25 instead of $30 separately.
Boost Conversion Rates
Bundled offers create a sense of value and urgency. Customers are more inclined to complete the purchase when they feel they're getting a deal.
Promote Related Products
Bundles help you cross-sell or upsell by grouping complementary items, increasing exposure to your catalog.
Simplify the Buying Decision
For customers who are unsure of what to buy, curated bundles remove friction by offering ready-to-buy combinations.
Create Perceived Value
Discounted bundles suggest a better deal compared to buying items separately, appealing to price-sensitive shoppers.
Move Inventory Efficiently
Bundle slower-moving items with popular ones to clear out stock without devaluing individual products.
Encourage Repeat Purchases
Bundling consumables (like skincare or food) can help you create repeat habits, especially when paired with subscriptions or timed discounts.
Updated on: 30/05/2025
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