Set Frequently Bought Together Offer
Set Your Offer For the Frequently Bought Together Campaign
Choose Main Product(s) for Your Campaign. You have 5 targeting options:
All products - Apply the campaign to all products.
Specific products - Manually pick one or more specific products (e.g., your bestsellers).
Products from the collection - Choose an entire product collection (e.g., “Summer Tees”).
Products with tags - Target items that share the same product tags (e.g., “bundle_eligible”).
Exclude products - Apply your discount to everything except selected products.
This is the primary product page where your bundle will appear. Selecting the main product determines where the bundle is displayed and what the customer sees first.
Use this option when you're promoting items that are frequently bought together with the main product.
These are the additional products that will be shown in the bundle offer, below or alongside the main product. They're usually complementary or frequently paired with the main product.
You can learn how to set up deals for these products in this step-by-step guide
Once you select the products, define how the discount is applied:
👉 Note: The discount is applied to all products in the bundle, but does not apply to add-ons or the total price, as it is a product discount.
Use % Discount – e.g., 10% off
Why & When to Use:
Best for encouraging larger purchases while preserving your profit margins. A percentage feels more valuable on higher-priced items and scales automatically with the order size. Ideal for storewide promotions or flexible discounting across various products.
Set Price Discount – e.g., $8 per item
Why & When to Use:
Use this when you want to create clear, predictable pricing for bundles. It’s especially helpful for bulk or wholesale pricing, where you want to communicate a flat price per item once a quantity threshold is met. This builds trust and transparency.
Set Specific Discount Value – e.g., $5 off total
Why & When to Use:
Great for highlighting exact savings (e.g., “Save $5”). This works well when the product prices are lower or when you want to promote a limited-time deal with a fixed value. Clear dollar-off messaging tends to convert well because it's easy to understand.
Free Shipping
Why & When to Use:
Use this to reduce friction at checkout, especially in regions where high shipping fees deter purchases. It’s perfect for bundles that get close to your free shipping threshold. Also effective as a psychological incentive—"free" feels like a bigger win than a small price cut.
None
Why & When to Use:
Choose this if you don’t want to offer a discount but still want to show bundled or tiered options. Useful for:
Highlighting value through packaging rather than pricing
Maintaining premium brand positioning
Combining with other perks (e.g., loyalty points or gift items)
For Each Product (except the main product), You can replace an image (e.g., bundle preview or free gift) and the title text
Choose Main Product(s) for Your Campaign. You have 5 targeting options:
All products - Apply the campaign to all products.
Specific products - Manually pick one or more specific products (e.g., your bestsellers).
Products from the collection - Choose an entire product collection (e.g., “Summer Tees”).
Products with tags - Target items that share the same product tags (e.g., “bundle_eligible”).
Exclude products - Apply your discount to everything except selected products.
This is the primary product page where your bundle will appear. Selecting the main product determines where the bundle is displayed and what the customer sees first.
Use this option when you're promoting items that are frequently bought together with the main product.
Choose Products to Display in the Bundle
These are the additional products that will be shown in the bundle offer, below or alongside the main product. They're usually complementary or frequently paired with the main product.
You can learn how to set up deals for these products in this step-by-step guide
Configure Frequently Bought Together Campaign
Customize the Discount Type
Once you select the products, define how the discount is applied:
👉 Note: The discount is applied to all products in the bundle, but does not apply to add-ons or the total price, as it is a product discount.
Use % Discount – e.g., 10% off
Why & When to Use:
Best for encouraging larger purchases while preserving your profit margins. A percentage feels more valuable on higher-priced items and scales automatically with the order size. Ideal for storewide promotions or flexible discounting across various products.
Set Price Discount – e.g., $8 per item
Why & When to Use:
Use this when you want to create clear, predictable pricing for bundles. It’s especially helpful for bulk or wholesale pricing, where you want to communicate a flat price per item once a quantity threshold is met. This builds trust and transparency.
Set Specific Discount Value – e.g., $5 off total
Why & When to Use:
Great for highlighting exact savings (e.g., “Save $5”). This works well when the product prices are lower or when you want to promote a limited-time deal with a fixed value. Clear dollar-off messaging tends to convert well because it's easy to understand.
Free Shipping
Why & When to Use:
Use this to reduce friction at checkout, especially in regions where high shipping fees deter purchases. It’s perfect for bundles that get close to your free shipping threshold. Also effective as a psychological incentive—"free" feels like a bigger win than a small price cut.
None
Why & When to Use:
Choose this if you don’t want to offer a discount but still want to show bundled or tiered options. Useful for:
Highlighting value through packaging rather than pricing
Maintaining premium brand positioning
Combining with other perks (e.g., loyalty points or gift items)
Additional settings
Customize Deal Visuals & Text
For Each Product (except the main product), You can replace an image (e.g., bundle preview or free gift) and the title text
Updated on: 23/05/2025
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