Tips to Optimize Campaign Placement for Visibility

Here are tips to optimize campaign placement on your Shopify store for maximum visibility and conversions, without emojis:

1. Place Above the Add to Cart (ATC) Button

Why: This is a prime visibility area where shoppers often pause.
Best for: Quantity Breaks, BOGO, Add-ons.
Tip: Keep the design clean and aligned with your store’s theme.

2. Place Below Product Description

Why: Visitors reading the full product details are showing strong purchase intent.
Best for: Frequently Bought Together, Product Bundles.
Tip: You can support these offers with social proof like reviews or trust badges.

3. Target Specific Product Pages

Why: Keeping campaigns relevant increases effectiveness and avoids clutter.
Best for: Niche bundles or limited-time promos.
Tip: Use the “Show on Pages” setting in Adoric to control visibility.

4. A/B Test Campaign Placement

Why: What works best can vary by store, product type, and audience behavior.
Tip: Experiment with placements like above vs. below ATC, or static vs. sticky, and track results.

6. Make Campaign Design Stand Out

Why: Even optimal placement won’t help if users don’t notice the campaign.
Tip: Use bold headings, clear calls to action, and contrast—but stay on-brand.

Updated on: 30/05/2025