Articles on: Campaigns

Conducting A/B testing

With Adoric, you can run an A/B test with just a few clicks.
While on the editor, click on the campaign name on the left top bar. 
In order to create an A/B test, you first have to duplicate the desired campaign by clicking on the blue button below - Duplicate Variation

Now, after you've created another version of your campaign, change some of the features such as button colors, text, animation, screen background, etc.

Decide what weight you give to each variation by swiping the switch next to each campaign.

Important note: Once a user has been exposed to a specific version of a campaign, they will always see the same version.

In order to optimize a campaign and show to all users existing and new the same version, return to the campaigns tab turn of this campaign and duplicate it. Enter the duplicated campaign and adjust the weight of exposure for the desires variation and publish.

Updated on: 21/07/2022

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