What each cart metric means
Each number in Adoric Cart analytics tells you one thing about your cart. You find them on the Analytics page and in the Overview on the home page.
Let's go through them one by one.
Traffic
- Visitors: The number of shoppers who saw your cart.
- Views: The number of times your cart was opened.
Conversions
- Checkouts initiated: How many times shoppers went from the cart to checkout.
- Converted carts: How many carts became orders.
- Cart conversion rate: The share of cart views that became orders. In the Carts list, this is the CR column.
Revenue
- Total revenue: The revenue from orders that went through your cart.
- Average order value: The average amount of each order.
- Revenue per visitor: Revenue divided by the number of visitors.
- Upsell revenue: The revenue from recommended products.
- Revenue by widgets: The revenue from each widget: Product upsell, Side product upsell, and Shipping protection.
Comparisons and the funnel
- Previous period: Shows the change compared with the period before your date range.
- Cart funnel: Shows how many shoppers moved from Views to Checkouts initiated to Converted carts, as a number and a percentage.
Related articles
- See how your cart is performing
- Analytics are missing or look wrong
Still need help? Get help from the Adoric team
Updated on: 15/10/2026
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