Campaign Targeting
When creating a campaign, it's important to specify the "Who", "Where", and "When" to ensure your message reaches the right audience at the right time and place.
The campaigns are set to show as soon as the page finishes loading (excluding exit-intent campaigns), ensuring users see them right away.
This targeting option allows you to fine-tune who sees your campaign based on various criteria. You have the flexibility to select:
All Visitors: Every person who visits your site will see the campaign.
New Visitors: Specifically target users who are interacting with your site for the first time.
Returning Visitors: Engage users who have visited your site before, fostering brand loyalty and recognition.
Buyers: Reach out to customers based on their purchase history. You can segment them by:
Those who made a purchase within any time frame.
Those who made a purchase today.
Those who made a purchase last week, last month, or last quarter.
Those who used a discount coupon during their purchase.
Subscribed or Non-Subscribed Users: Differentiate between users based on their subscription status.
Visitors with Items in Cart: Target users who have:
A certain number of products in their cart.
A cart of a specific value.
An abandoned cart, to re-engage users who left products in their cart and returned to the store.
Custom Audience: Create a tailored audience by specifying:
Visitor Type: New or returning users.
Devices: Desktop or mobile.
Browsers: Chrome, Firefox, Safari, Opera, Edge, IE, or others.
Operating Systems: Choose which OS will see your campaign. Options include:
Desktop: Windows, macOS, Linux, Chrome OS.
Mobile: Android, iOS, Windows, BlackBerry.
Languages: Opt to show or not show the campaign based on the user's language.
Geo Locations: Decide if the campaign should be displayed based on the user's geographic location.
To effectively target your campaign, begin by deciding whether you want to specifically include certain pages or exclude them. Once this decision is made, you can then refine your selection using the following URL criteria:
Specific Inclusion or Exclusion:
Choose to Show: Select specific pages where the campaign should appear.
Choose to Exclude: Identify pages where the campaign should not be displayed.
Options:
All Pages (Default): By default, your campaign will appear on all pages.
Starts With: Include or exclude pages based on URLs that start with a specific string. Ideal for targeting sections of your site.
Ends With: Select pages whose URLs end with a certain pattern. Useful for focusing on specific file types or categories.
Contains: Target or avoid pages that contain certain keywords in their URLs.
Exact Match: For the most precise targeting.
Remember to align your "Who, Where, and When" targeting with your marketing goals and audience insights, and regularly review performance metrics in relation to your chosen URLs.
When:
The campaigns are set to show as soon as the page finishes loading (excluding exit-intent campaigns), ensuring users see them right away.
Who:
This targeting option allows you to fine-tune who sees your campaign based on various criteria. You have the flexibility to select:
All Visitors: Every person who visits your site will see the campaign.
New Visitors: Specifically target users who are interacting with your site for the first time.
Returning Visitors: Engage users who have visited your site before, fostering brand loyalty and recognition.
Buyers: Reach out to customers based on their purchase history. You can segment them by:
Those who made a purchase within any time frame.
Those who made a purchase today.
Those who made a purchase last week, last month, or last quarter.
Those who used a discount coupon during their purchase.
Subscribed or Non-Subscribed Users: Differentiate between users based on their subscription status.
Visitors with Items in Cart: Target users who have:
A certain number of products in their cart.
A cart of a specific value.
An abandoned cart, to re-engage users who left products in their cart and returned to the store.
Custom Audience: Create a tailored audience by specifying:
Visitor Type: New or returning users.
Devices: Desktop or mobile.
Browsers: Chrome, Firefox, Safari, Opera, Edge, IE, or others.
Operating Systems: Choose which OS will see your campaign. Options include:
Desktop: Windows, macOS, Linux, Chrome OS.
Mobile: Android, iOS, Windows, BlackBerry.
Languages: Opt to show or not show the campaign based on the user's language.
Geo Locations: Decide if the campaign should be displayed based on the user's geographic location.
Where:
To effectively target your campaign, begin by deciding whether you want to specifically include certain pages or exclude them. Once this decision is made, you can then refine your selection using the following URL criteria:
Specific Inclusion or Exclusion:
Choose to Show: Select specific pages where the campaign should appear.
Choose to Exclude: Identify pages where the campaign should not be displayed.
Options:
All Pages (Default): By default, your campaign will appear on all pages.
Starts With: Include or exclude pages based on URLs that start with a specific string. Ideal for targeting sections of your site.
Ends With: Select pages whose URLs end with a certain pattern. Useful for focusing on specific file types or categories.
Contains: Target or avoid pages that contain certain keywords in their URLs.
Exact Match: For the most precise targeting.
Remember to align your "Who, Where, and When" targeting with your marketing goals and audience insights, and regularly review performance metrics in relation to your chosen URLs.
Updated on: 29/01/2024
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