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Rules

In the third step, you can choose the rules of your campaign.

Triggers



1. Time frame
Show your campaign after X seconds on site.



2. Page scroll
Show your campaign after a user scrolls X pixels/percentage of an entire page



3. Exit intent
Show your campaign when a user tries to exit your site.

On the desktop device, Exit intent means that his mouse was going to the close button of the tab or the browser. You can choose the second radio button to show the campaign on exit intent but only if the user visit the site for more than X seconds.

Choose the checkbox to wait X seconds before showing the campaign.
This option allows you to be more strict about mouse sensitivity.

On mobile, exit intent can be active in two ways. The first is when a user scrolls down and up fast. The second is when the user clicks the back button on his mobile device until he gets into the previous site he visited (the source page).



4. Mouse
Show your campaign when a user clicks on a specific element in your website.
You have the option to select a selector via our CSS selector scanner (click on select).

We also offer the possibility to show the campaign when a user hovers or is out of a specific element (these options are available only in Desktop)



5. Event
Show your campaign when an event is triggered.
Create an event on GTM and add this syntax 'adoric.trigger('trigger name')', and on the empty bar insert your event's name.

If you connected to Google analytics account to Adoric (read the article here) you will also see your GA events and you can trigger your campaigns by them.



Select the placement (pages) of your campaign



Choose the 'Rules' tab on the top bar, in the 'Placement' section you can select where to show your campaign on site. If you choose the 'specific page' option you can select to show your campaign on:
All website
Homepage
First landing page
User reaching page number

You can also show or exclude your campaign from specific pages using the URLs or queries.

ūüí°| Tip:¬†Exclude sensitive pages such as Cart page, Check-out page to prevent showing confusing msg to users when they are trying to purchase a product



If you want to target lots of pages, save time by importing a list of all the relevant pages from Google Sheets or Excel. 



Here is a format example and a table with all rows and inputs.



Select the number of times a visitor will see your campaign



Click the 'Rules' tab on the top bar. In the 'Frequency' section select the advanced option.

On the dropdown menu select one of the following options:

Show again after X days

Repeat up to X times per session

You can also mix the two, for example, I will choose the show my campaign up to 1 time per session and show it again after 5 days. 

ūüí°**Tip**: in case you want to increase your campaign's impressions and not overwhelm your visitor, choose to show your campaign up to one time per session.



Select how you want users to close your campaign



You can see the 'closing options' section in the 'Rules' tab on the top bar.

The options include the following
1. Close web message on click outside the web message
Use this option when you are creating big pop-ups that has colored backgrounds.

2. Close web message on ESC command keyboard click
This option will work only on Desktop.

3. Close web message after a time period
This option will close your campaign automatically after X seconds.

4. Close web message on scroll
Close the campaign when reaching X percentage of an entire page.

*You can choose several options or all of them



Automatically send events to your Google analytics



Easily send events of:

Impressions
Clicks
Close

On 'Rules' tab mark the checkboxes under "Send campaign data to Google Analytics" 

Each event has 3 parameters:
Event Category - "Adoric" + Campaign's name
Event Label - Variation name
Event Action - Impression / Click / Close (checkboxes you marked on rules)



Check that you are receiving the events on your Google Analytics account.
On your GA account go to Behavior -> Events -> Top Events.



If you receive impressions but can't see the events on your GA, you have the option to add your GA tracker name.
Go to "Settings" in the top bar -> click on "settings" tab and add the "tracker name" 



Please make sure that you carefully checked your GA account for Adoric events.

Updated on: 23/05/2023

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